I’ve been curious about SEO and high-ticket items. I’ve been wondering how those convert if at all. It might be more of an authority building exercise in that case that bringing loads of traffic to the website.
With that being said, I find SEO and inbound traffic fascinating. I just love the idea of investing in content and reaping the rewards for a while!
I think that having traffic, and especially good quality traffic (which means that you can intercept the right search intent for your product) could work for high-ticket products as well.
Of course, you need to be convincing (social proof, great messaging, and so on), and maybe convert to a call before the actual purchase, but it should be valuable as well.
I’ve been curious about SEO and high-ticket items. I’ve been wondering how those convert if at all. It might be more of an authority building exercise in that case that bringing loads of traffic to the website.
With that being said, I find SEO and inbound traffic fascinating. I just love the idea of investing in content and reaping the rewards for a while!
I think that having traffic, and especially good quality traffic (which means that you can intercept the right search intent for your product) could work for high-ticket products as well.
Of course, you need to be convincing (social proof, great messaging, and so on), and maybe convert to a call before the actual purchase, but it should be valuable as well.
Very good points. I'm thinking of trying it out in the next couple of months. I'll report back!
Please do! 🙌
If you are looking for a free SEO guide, the "ahref" course might be interesting to you.
https://ahrefs.com/academy/blogging-for-business
Thanks, I didn't know about it. I'll check it out!
Good analysis of organic traffic Luca. SEO is more part of the variables of success and the number of followers is part of the result
I completely agree with you. Depending on the bubble you are living in, you might tend to think the success is all due to the audience size.
Sometimes it is, of course, influencers make a business out of it.
But it's not always required (most often it's not) if you have the skills to work on SEO and capture good intent traffic.
So it's better to build those skills 😄
Yeah, SEO is the key. The number of followers doesn't guarantee anything.
I agree with you Csaba!
Sometimes people create an audience first, around specific topics, but they don't know what to provide to them to monetize.
With SEO you should aim at targeting the specific target audience that is looking for a solution to a problem, that you provide.