If you are following my journey, you’ll probably know that I’ve always been a micro- SaaS-kind-of solopreneur.
I started with iterspace.com, and moved to hivoe.com and inboxs.io, just to mention a few.
Last year I launched Userdesk.io an AI Chatbots platform.
I decided to build this product because I found it incredibly useful as a SaaS owner—use the public website pages of your micro SaaS to train a Chatbot that automatically replies to users’ questions. Mind-blowing.
Of course, the market was quickly saturated with similar solutions, but the market is also huge, right? That should be space for each one of them.
But I didn’t consider one thing—and I just discovered it these days.
This SaaS product is f*cking complex for a solopreneur. Let me explain why.
First of all, I don’t have a clear target niche. The positioning is too broad, and my customer base is very fragmented. This makes writing copy that resonates much harder impossible.
Second of all, the customers ask for a ton of integrations and improvements, for their specific use cases (SaaS, e-commerce, agency, and so on).
Here’s what I should do.
Decide what’s the target audience.
Reframe all the landing page copy, so that would be clear to new users and customers who’s the product for.
Accept only feature requests that align with the target audience.
With this in place, I can (probably) start seeing more results.
At the moment, I feel like completely overwhelmed by the product, and like I should have other people helping me with the marketing and development, but I can’t afford to pay collaborators.
So I’m looking for a co-founder on the product and marketing side, to make all these adjustments. But it’s not easy to find the right person.
Someone told me “You can’t find a co-founder, exactly like you can’t find a wife just because you are looking for one”. Harsh but sincere words.
Finding the right co-founder for me means having a great cultural fit, a very similar mindset, transparent communication skills, compatible characters, and sharing the same short-term and long-term goals. Without all of this, the collaboration would be quite hard.
Let’s see how it goes and if I can save this product from stagnation.
Personal updates
Shipped revenues
I am super excited about my latest (and first ever) one-time purchase product Shipped.club.
There’s great product market fit and founder product fit (my favorite kind of fit) and the Discord community is pretty active (everyone is busy of course, but things happen).
And I recently got to $8k total revenues since December 4th.
Who’s Shipped.club for?
If you are a coder, with a 9-5 job, who wants to quickly build a micro SaaS or validate a product idea (without building it all), Shipped is a great time saver and it’s perfect for you.
Free info product
I finally launched a free info product. In 2021 I started being active on Twitter posting web dev-related slides, daily.
I always thought I should have done an info product that collects them all, but I never found the time. This week, I did it!
You can grab it here for free.
That’s all for today.
See you next Sunday.
Luca
Find me on Twitter / X — LinkedIn
Whenever you are ready, I have a couple of ways to help your solopreneurial journey.
Shipped.club is the Next.js Micro SaaS Boilerplate that allows you to build, ship, and make money with your product quickly.
64 indie makers already bought it, and are shipping together in the private Discord community.
Shipped now comes with Parity Purchasing (extra discount) depending on your country, discover your discount on the landing page!
The second is Userdesk, the AI Assistants platform to automate your leads collections and customer support for your digital business. I recently added a ton of new features and a brand-new analytics section.