I found a co-founder and a new SaaS to build

If you have read my articles for long enough, you know that in the past I tried to find a co-founder for the latest product I have sold, Userdesk.io.

When I did that, I quickly realized that you can’t find a co-founder just because you are looking for one (it’s pretty rare, even if it can happen).

But this time, it’s different.

I met Mattia on Twitter, a couple of years ago.

I think he has a unique style and he knows how to write personal content that resonates.

He has previously worked as a marketer for a famous Italian lifestyle influencer.

We met in real life last year, at a pizza dinner in Milan—you need these soft touch points to know another person.

After that, we kept writing to each other via WhatsApp, sharing our indie hacking journey, thoughts, and so on.

A few months ago I had an idea.

We’ve both been active on social media platforms for years.

I have been using Twitter (X) daily since 2021, I used Instagram for a while—but it was too time-consuming to create images every day—and LinkedIn for a while as well—in the last 8 months.

As you may know, Twitter applied a crazy high pricing to their APIs ($5,000+) which makes it hard for any bootstrapped founder to build applications for that platform (goodbye X-SaaS).

But last year Meta launched a new platform, called Threads—which is very similar to Twitter, but simpler.

I started being active on Threads in March 2024, and I like it.

I think there’s an opportunity to create and grow an audience there and to be one of the first to do it.

So, here’s the idea and why I think it is the right one for us.

A scheduler and engagement tool for Threads.

It’s not sexy, and it’s not original, but I think it’s right.

Through the years I’ve seen many social media tools pop up, grow, and have success.

For sure it is less easy than it looks like, but there’s potential.

Do you need a few examples?

TweetHunter made $2k in a couple of weeks after launch.

Pallyy after 5 years is generating $83k of MRR.

FeedHive grew $10k month over month since its launch in 2021.

We know these tools solve a painful problem.

Businesses want to be present on social media, to create an audience and monetize it.

And the fact that we’ve been creators on the platforms, puts us in the situation to know exactly what we need to build, and how to market it (we observed the marketing tactics of all these products through the years).

We know the domain, and we have the audience. It’s time to build!

I’m excited, and this week we launched our waitlist.

https://threads-power-tool.vercel.app/

We don’t have a name, and we don’t have a domain, but it is important to test the traction as soon as possible.

So far we have announced it on Twitter and Threads, with one post on each platform, and we have started collecting interested people.

Only the future will tell us if we made the right decision.

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That’s all for today.
See you next Sunday 🙌
Luca