How to find a cofounder for your business

If you're a coder or a marketer, you'll probably want to find a cofounder

Recently, I’ve been thinking of it.

I would like to have a cofounder for Userdesk.

The reason is simple, I suck at marketing.

I am a coder, I love building products, I have a community on Twitter/X, and I tried doing marketing, but I still haven’t mastered it.

Plus, doing marketing for a SaaS product is hard.

I’ve also recently launched Shipped, which has a great founder product fit and product market fit. I know the domain, and I know how to please the users.

But with Userdesk (AI Chatbots for businesses) I have no clue.

Isn’t it the dream of every tech founder to find a strong marketer as a cofounder? (YES!)

Easier said than done.

But how do you find the right cofounder? What does it mean “right”?

Let me explain it.

Having a cofounder is like being married. You share one of the most important assets in your life (your business) and therefore the relationship must be perfect. Or at least it must work for long enough (10+ years).

You’re going to invest a lot of time, energy, and money into that, so you need:

• perfect alignment on the goals (short-mid-long term)

• the same mindset

• great cultural fit (you want to avoid misunderstandings and tensions)

• compatible characters

• open and transparent communication, always

• complementary skills (you want to avoid overlaps and unclear responsibilities)

So, if I need to answer that question again: how do I find the right cofounder?

The answer is: you don’t.

You don’t find it the same way you don’t find a wife just because you’re looking for one.

It happens.

You notice when you meet that person. There’s the same enthusiasm, energy, alignment, compatibility, and so on, that you are looking for.

Therefore you decide to work together, the start a new challenging, and scary journey together.

So if you are wondering if I’ve found a cofounder, well. That didn’t happen.

A lot of things are happening in my indie life, and I’ll share them here, with you, as always.

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Product updates

Free info product

Last week I did a giveaway for a free product, 200+ slides with tips and tricks about Web Dev (JavaScript, React, CSS, etc).

It has been well received by the community, with ~50 downloads and a couple of people who donated (thank you 🙏).

I didn’t expect much of it, and this was an experiment, I had fun doing it.

If you are still interested, you can grab it here for free.

Shipped.club

Last week I had some fun adding some new cool components to Shipped, the Next.js Micro SaaS Boilerplate.

The Tabs component, and the Sidebar ✨

The feedback has been great, and I keep selling copies of Shipped. It looks promising and I’ll continue working on it.

That’s all for today.
See you next Sunday.
Luca

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Whenever you are ready, I have a couple of ways to help your solopreneurial journey.

Shipped.club is the Next.js Micro SaaS Boilerplate that allows you to build, ship, and make money with your product quickly.
72 indie makers are already using it, and are shipping together in the private Discord community.
Shipped now comes with Parity Purchasing (extra discount) depending on your country, discover your discount on the landing page!

The second is Userdesk, the AI Assistants platform to automate your leads collections and customer support for your digital business. I recently added a ton of new features and a brand-new analytics section.